year: 2018.
Sector: Public
Field: Visual Identity
Field: Visual Identity
Creative direction: Ana Vañó (UVE) Francés, Cristina Toledo
Design: Ana Vañó (UVE) Francés, Cristina Toledo, Miquel López
Project by nueve estudio
From Spain With Design (FSWD), is a project by READ (Red Española de Asociaciones de Diseño – Spanish Network of Design Associations).
The project is proposed as a mainly online tool for the projection of Spanish design at an international level, as a platform to increase its visibility inside and outside our borders, to put it in value, and to attract the attention of companies, professionals and institutions interested in the sector.
The use of the arrow symbol reinforces the idea of taking Spanish design to the rest of the world. In the same way, the corporate gradient is used as an alternative version of the Spanish flag.
The brand brings together different design sectors – product, graphic, space and services – on a simple and contemporary graphic, capable of putting the Spanish design on the map.
thanks! for watching
