Louis Paquet's profile

Agency Survival Kits

How do we keep thin-moustached ,round-glasses-wearing creatives on their toes when third wave coffee can’t cut it?

What a beautiful surprise! The project you’ve been working on for the past 3 months is now due tomorrow morning and the client just asked for 500 last-minute changes. Yay. Advertising agencies frequently deal with these little disastrous situations, including over-overtime hours, power outages, and those somehow always unplanned presentations… Creatives thrive under pressure and live in this weird world where surmounting those supernatural circumstances is like some sort of badge of honour. (We might be speaking from experience here.)
Created at Phoenix, the Creative Studio.

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Agency Survival Kits
Published:

Agency Survival Kits

Advertising agencies frequently deal with little disasters that, more often than not, could be avoided or at least contained. Overtime, a power o Read More

Published: