Diesel — Say no to uncool wool
As part of the Diesel “Say no to uncool wool” campaign, we directed this video on display in the store windows during Christmas 2017. We imagined some woolen spheres,
inspired by the ugly Christmas jumper imagery, going through a shredding machine
and popping out as living threads, floating in the air and defining new dynamic structures.
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Styleframes
Development
Credits
Direction: Ditroit
Creative Director: Salvatore Giunta
Design: Salvatore Giunta, Matteo Nicoli
Lighting and Shading: Claudio Gasparollo
Animation: Matteo Nicoli, Vincenzo Memeo
Design: Salvatore Giunta, Matteo Nicoli
Lighting and Shading: Claudio Gasparollo
Animation: Matteo Nicoli, Vincenzo Memeo
Editing: Matteo Nicoli
Producer: Ada Korvafaj
Audio: Smider
Producer: Ada Korvafaj
Audio: Smider
Agent: Beeta
Executive Producer: Beatriz Romero
Client: Diesel
Executive Producer: Beatriz Romero
Client: Diesel
