This is the absolute basic of SEO, there is a lot more from here. But if you have nothing so far, do what you see on this page as a starting point, then start building backlinks to your site.
I have nearly 20 years experience making websites rank in Google. If you need optimisation services – see my seo consultation service, website migration service, SEO audit or small business seo services.
Det første skridt i dit arbejde med teknisk SEO er at sørge for, at der ikke er noget, som forhindrer søgemaskinerne i at besøge og læse dit website rigtigt, og at de kan finde frem til alle sider. De fleste publiceringssystemer (webshops og CMS) er heldigvis forholdsvis søgemaskinevenlige i dag.
It’s about ranking for valuable keywords for the long term, on merit. You can play by ‘white hat’ rules lay down by Google, and aim to build this Authority and Trust naturally, over time, or you can choose to ignore the rules and go full time ‘black hat’.
Lad os antage, at du f.eks. driver en webshop, der sælger gadgets. Jeg har en tilsvarende, der konkurrerer med dig. På din webshop konverterer du i snit 5% af brugerne, der køber 4 ting, for en gennemsnitsværdi af 1.500 kr. og til sammenligning konverterer 2% i min webshop. Mine kunder kun køber 2 ting i snit og bruger 750 kr. I det tilfælde er det rimeligt at antage, at din webshop nok er bedre end min – og derfor fornuftigt at Google ranker den bedre i søgeresultaterne, alt andet lige.
What you can do is to check what a crawler sees from your site. As already mentioned, crawlers are not humans and they do not see images, Flash movies, JavaScript, frames, password-protected pages and directories, so if you have tons of these on your site, you'd better run the Spider Simulator below to see if these goodies are viewable by the spider. If they are not viewable, they will not be spidered, not indexed, not processed, etc. - in a word they will be non-existent for search engines.
Conversely, sites that are not marked down are not demoted and so improve in rankings. Sites with higher rankings pick up more organic links, and this process can float a high-quality page quickly to the top of Google.
Andres Feb 05, 2015 at 11:56 pm Great read but I have to disagree with putting your name in the signature for a forum. Goodle will see that as an advertorial link. Other than that, it was great to find a concise but thorough guide.
Bi-directional sync with Salesforce means a record of every email open, CTA click, and form submission is at your fingertips. Use this data to score leads and create segmented lists.
The headlines for your articles should be under 55 characters to ensure their complete visibility in SERPs. Make sure they’re snappy, attractive and as descriptive as possible (this is often an impossible balance). Just stay away from clickbait headlines, do not promise something that the content doesn’t deliver.
Vi anbefaler, at du bruger Google Keyword Planner, der i den danske version hedder ”Søgeordsplanlægning”. Det er et gratis værktøj fra Google, som de har lavet for hjælpe deres AdWords annoncører med at finde frem til de keywords, de vil annoncere på. Men du kan også bruge det til organisk optimering.
Når du er logget ind på din konto finder du Google Keyword Planner under Planlægning -> Søgeordsplanlægning. I Google Keyword Planner skal du nu indtaste dine keywords fra din brainstorm-liste et ad gangen. Dette gøres for at finde ud af, hvor mange der søger på de enkelte ord – og for at finde frem til andre variationer, som folk faktisk bruger i Google. Du skal også vælge hvilket sprog og land, du ønsker resultater fra. Hvis du f.eks. sælger smykker i Danmark, kunne det se således ud:
Hvis du gerne vil filtrere data, så du kun ser trafik for dem, der kommer på besøg fra søgemaskinerne, kan du bruge den generelle segmenterings-mulighed, som du finder i toppen af alle Google Analytics rapportsider. Her kan du så vælge enten al søgetrafik, betalt søgetrafik eller kun organisk.
The lesson here: if you want SEO to work for you, you need to make sure your goals match the goals of your visitors. It’s not about traffic. It’s about figuring out what you want, and then optimizing for keywords that bring in visitors who want the same things.
If SEO is only a small part of your strategy, however, go with something more unique. A decade ago, no one was searching for "Google," but now it’s a huge brand. The same goes for sites like Zappos and Zillow.
Now, it might be easy to build links in some industries, like technology or nutrition. There are thousands of blogs online that talk about this stuff daily.
Google will send people looking for information on a topic to the highest quality, relevant pages it has in its database, often BEFORE it relies on how Google ‘used‘ to work e.g. relying on finding near or exact match instances of a keyword phrase on any one page.
"We need help managing our social media accounts." 74% of all Internet users are on at least one social network. Social media sites are where people are giving the majority of their attention online. You know this. That's why you're wanting to use social media more effectively. We can help you with that :) Check out our social media services page to find out how we might be able to help you the best. Or, if you're ready for a social media proposal, simply fill out this form.
Jeg ville ønske, der var en smart magisk nøgle til forbedringer af User Engagement Data, som jeg kunne dele med dig. Det er der desværre ikke. Det er hårdt, men virkelig spændende arbejde.
Schema.org er en standard for beskrivelse af elementer på dit website, som understøttes af alle de store søgemaskiner. Det hjælper dem med bedre at forstå indholdet og forbedre visningen i søgeresultaterne. Den fremhævede visning gør, at du vil få mere opmærksomhed og flere besøg.
SEO is not an appropriate strategy for every website, and other Internet marketing strategies can be more effective like paid advertising through pay per click (PPC) campaigns, depending on the site operator's goals. Search engine marketing (SEM), is practice of designing, running, and optimizing search engine ad campaigns.
I have nearly 20 years experience making websites rank in Google. If you need optimisation services – see my seo consultation service, website migration service, SEO audit or small business seo services.
Det første skridt i dit arbejde med teknisk SEO er at sørge for, at der ikke er noget, som forhindrer søgemaskinerne i at besøge og læse dit website rigtigt, og at de kan finde frem til alle sider. De fleste publiceringssystemer (webshops og CMS) er heldigvis forholdsvis søgemaskinevenlige i dag.
It’s about ranking for valuable keywords for the long term, on merit. You can play by ‘white hat’ rules lay down by Google, and aim to build this Authority and Trust naturally, over time, or you can choose to ignore the rules and go full time ‘black hat’.
Lad os antage, at du f.eks. driver en webshop, der sælger gadgets. Jeg har en tilsvarende, der konkurrerer med dig. På din webshop konverterer du i snit 5% af brugerne, der køber 4 ting, for en gennemsnitsværdi af 1.500 kr. og til sammenligning konverterer 2% i min webshop. Mine kunder kun køber 2 ting i snit og bruger 750 kr. I det tilfælde er det rimeligt at antage, at din webshop nok er bedre end min – og derfor fornuftigt at Google ranker den bedre i søgeresultaterne, alt andet lige.
What you can do is to check what a crawler sees from your site. As already mentioned, crawlers are not humans and they do not see images, Flash movies, JavaScript, frames, password-protected pages and directories, so if you have tons of these on your site, you'd better run the Spider Simulator below to see if these goodies are viewable by the spider. If they are not viewable, they will not be spidered, not indexed, not processed, etc. - in a word they will be non-existent for search engines.
Conversely, sites that are not marked down are not demoted and so improve in rankings. Sites with higher rankings pick up more organic links, and this process can float a high-quality page quickly to the top of Google.
Andres Feb 05, 2015 at 11:56 pm Great read but I have to disagree with putting your name in the signature for a forum. Goodle will see that as an advertorial link. Other than that, it was great to find a concise but thorough guide.
Bi-directional sync with Salesforce means a record of every email open, CTA click, and form submission is at your fingertips. Use this data to score leads and create segmented lists.
The headlines for your articles should be under 55 characters to ensure their complete visibility in SERPs. Make sure they’re snappy, attractive and as descriptive as possible (this is often an impossible balance). Just stay away from clickbait headlines, do not promise something that the content doesn’t deliver.
Vi anbefaler, at du bruger Google Keyword Planner, der i den danske version hedder ”Søgeordsplanlægning”. Det er et gratis værktøj fra Google, som de har lavet for hjælpe deres AdWords annoncører med at finde frem til de keywords, de vil annoncere på. Men du kan også bruge det til organisk optimering.
Når du er logget ind på din konto finder du Google Keyword Planner under Planlægning -> Søgeordsplanlægning. I Google Keyword Planner skal du nu indtaste dine keywords fra din brainstorm-liste et ad gangen. Dette gøres for at finde ud af, hvor mange der søger på de enkelte ord – og for at finde frem til andre variationer, som folk faktisk bruger i Google. Du skal også vælge hvilket sprog og land, du ønsker resultater fra. Hvis du f.eks. sælger smykker i Danmark, kunne det se således ud:
Hvis du gerne vil filtrere data, så du kun ser trafik for dem, der kommer på besøg fra søgemaskinerne, kan du bruge den generelle segmenterings-mulighed, som du finder i toppen af alle Google Analytics rapportsider. Her kan du så vælge enten al søgetrafik, betalt søgetrafik eller kun organisk.
The lesson here: if you want SEO to work for you, you need to make sure your goals match the goals of your visitors. It’s not about traffic. It’s about figuring out what you want, and then optimizing for keywords that bring in visitors who want the same things.
If SEO is only a small part of your strategy, however, go with something more unique. A decade ago, no one was searching for "Google," but now it’s a huge brand. The same goes for sites like Zappos and Zillow.
Now, it might be easy to build links in some industries, like technology or nutrition. There are thousands of blogs online that talk about this stuff daily.
Google will send people looking for information on a topic to the highest quality, relevant pages it has in its database, often BEFORE it relies on how Google ‘used‘ to work e.g. relying on finding near or exact match instances of a keyword phrase on any one page.
"We need help managing our social media accounts." 74% of all Internet users are on at least one social network. Social media sites are where people are giving the majority of their attention online. You know this. That's why you're wanting to use social media more effectively. We can help you with that :) Check out our social media services page to find out how we might be able to help you the best. Or, if you're ready for a social media proposal, simply fill out this form.
Jeg ville ønske, der var en smart magisk nøgle til forbedringer af User Engagement Data, som jeg kunne dele med dig. Det er der desværre ikke. Det er hårdt, men virkelig spændende arbejde.
Schema.org er en standard for beskrivelse af elementer på dit website, som understøttes af alle de store søgemaskiner. Det hjælper dem med bedre at forstå indholdet og forbedre visningen i søgeresultaterne. Den fremhævede visning gør, at du vil få mere opmærksomhed og flere besøg.
SEO is not an appropriate strategy for every website, and other Internet marketing strategies can be more effective like paid advertising through pay per click (PPC) campaigns, depending on the site operator's goals. Search engine marketing (SEM), is practice of designing, running, and optimizing search engine ad campaigns.
Its difference from SEO is most simply depicted as the difference between paid and unpaid priority ranking in search results. Its purpose regards prominence more so than relevance; website developers should regard SEM with the utmost importance with consideration to PageRank visibility as most navigate to the primary listings of their search.
A successful Internet marketing campaign may also depend upon building high quality web pages to engage and persuade, setting up analytics programs to enable site owners to measure results, and improving a site's conversion rate. In November 2015, Google released a full 160 page version of its Search Quality Rating Guidelines to the public, which now shows a shift in their focus towards "usefulness" and mobile search.
Nogle publiceringssystemer er bygget på såkaldte JavaScript frameworks som Angular eller React. På trods af, at Google offentligt påstår, at de godt kan læse og indeksere denne type websites, er det vores erfaring, at det langt fra altid er tilfældet. Du skal derfor være særlig opmærksom på indekseringsproblemer, hvis du benytter et JavaScript framework.
Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers.
Nogle publiceringssystemer er bygget på såkaldte JavaScript frameworks som Angular eller React. På trods af, at Google offentligt påstår, at de godt kan læse og indeksere denne type websites, er det vores erfaring, at det langt fra altid er tilfældet. Du skal derfor være særlig opmærksom på indekseringsproblemer, hvis du benytter et JavaScript framework.
Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers.
SEO may target different kinds of search, including image search, video search, academic search, news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business' online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.
It is nice article and listing of best practices are very easy to understand.you can also includes practices like site speed,website security,mobile optimization etc.
I use as many H2 – H6 as is necessary depending on the size of the page, but I use H1, H2 & H3. You can see here how to use header tags properly (basically, just be consistent, whatever you do, to give your users the best user experience).
Google looks at the description but there is debate whether it uses the description tag to rank sites. I think they might be at some level, but again, a very weak signal. I certainly don’t know of an example that clearly shows a meta description helping a page rank.
SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.
I de sociale medier ser søgemaskinerne blandt andet på, hvor mange der har set omtalen – og måske linket til dig, liket den og delt den. Det sidste sender naturligvis det stærkeste signal – og det første det svageste.
Så hvis ikke du allerede har tilmeldt dig her, så gør det nu. Her kan du se, hvordan du ranker på dine vigtigste keywords, hvor godt du er indekseret og hvor god din linkprofil er – to vigtige faktorer for din synlighed – eller mangel på samme.
Internal linking refers to a link on a page that points to another page on the same website. Internal linking is important because it helps strengthen those keywords internally for those pages, it allows users (and search engine robots) to navigate through the website, and it tells the search engines that the page is relevant for that keyword phrase.
I don’t find that you need a minimum amount of words or text to rank in Google. I have seen pages with 50 words outrank pages with 100, 250, 500 or 1000 words. Then again I have seen pages with no text rank on nothing but inbound links or other ‘strategy’. In 2018, Google is a lot better at hiding away those pages, though.
“It’s a wonder how come this is the first result for “seo guide” when most information is outdated…” Seriously? Sure PageRank isn’t a thing anymore, but I found this to be a great fundamental still to this day. The fundamentals of technical SEO have not really changed very much over the years, and I thought it was a great summary. I still do on-page SEO for my clients basically the same way they described it in 2010. If you don’t think this is relevant info, I’ve got some SEMrush reports that will prove you wrong…
As default the SEO Spider crawls sites like Googlebot (it obeys allow, disallow directives and wildcard support like Googlebot), but presents its own user-agent ‘Screaming Frog SEO Spider’, which it will obey specific directives for in robots.txt. If there are no directives, it will crawl your site like Googlebot. while still presenting its own UA.
It is nice article and listing of best practices are very easy to understand.you can also includes practices like site speed,website security,mobile optimization etc.
I use as many H2 – H6 as is necessary depending on the size of the page, but I use H1, H2 & H3. You can see here how to use header tags properly (basically, just be consistent, whatever you do, to give your users the best user experience).
Google looks at the description but there is debate whether it uses the description tag to rank sites. I think they might be at some level, but again, a very weak signal. I certainly don’t know of an example that clearly shows a meta description helping a page rank.
SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.
I de sociale medier ser søgemaskinerne blandt andet på, hvor mange der har set omtalen – og måske linket til dig, liket den og delt den. Det sidste sender naturligvis det stærkeste signal – og det første det svageste.
Så hvis ikke du allerede har tilmeldt dig her, så gør det nu. Her kan du se, hvordan du ranker på dine vigtigste keywords, hvor godt du er indekseret og hvor god din linkprofil er – to vigtige faktorer for din synlighed – eller mangel på samme.
Internal linking refers to a link on a page that points to another page on the same website. Internal linking is important because it helps strengthen those keywords internally for those pages, it allows users (and search engine robots) to navigate through the website, and it tells the search engines that the page is relevant for that keyword phrase.
I don’t find that you need a minimum amount of words or text to rank in Google. I have seen pages with 50 words outrank pages with 100, 250, 500 or 1000 words. Then again I have seen pages with no text rank on nothing but inbound links or other ‘strategy’. In 2018, Google is a lot better at hiding away those pages, though.
“It’s a wonder how come this is the first result for “seo guide” when most information is outdated…” Seriously? Sure PageRank isn’t a thing anymore, but I found this to be a great fundamental still to this day. The fundamentals of technical SEO have not really changed very much over the years, and I thought it was a great summary. I still do on-page SEO for my clients basically the same way they described it in 2010. If you don’t think this is relevant info, I’ve got some SEMrush reports that will prove you wrong…
As default the SEO Spider crawls sites like Googlebot (it obeys allow, disallow directives and wildcard support like Googlebot), but presents its own user-agent ‘Screaming Frog SEO Spider’, which it will obey specific directives for in robots.txt. If there are no directives, it will crawl your site like Googlebot. while still presenting its own UA.
