White hat SEO, on the other hand, is the way to build a
Lots extreamily blanket statments, highly subjective points and a lot of generalisation; however some of the bits you cover are correct, to a point. I wouldn’t take this post as a crib sheet to undertaking your own SEO by any means. An example of one of these ‘issues’ would be the Long Tail Keywords. While the statements made here were once true, they would appear to not be the case to the same extent anymore with the introduction of Google Instant search. It is believed that this functionality will eradicate the usages of long-long tailed keywords, with the focus now being much more towards the short and medium tailed terms. You have to keep your funger on the pulse. Alot changes, and fast! So it’s all well and good having the basics in place, but this will get you no-where regarding SEO. You need to be constantly evolving.

Links opfattes, lidt forenklet sagt, som en stemme i søgemaskinerne. Hvis website A linker til website B, så stemmer A på B. Jo flere stemmer et website får, jo højere link-autoritet det har, jo lettere er det at komme til at ranke på relevante keywords.

White hat SEO, on the other hand, is the way to build a sustainable online business. If you do SEO this way, you’ll focus on your human audience.

Compared to your h1-tags, your h2, h3, h4, and further subheads have less SEO power. But they still matter, so you should use them.

User Engagement Data er et meget spændende og virkelig stærkt signal for søgemaskinerne at bruge. For det er jo oplagt, at de websites, hvor brugerne engagerer sig mere, nok er bedre end dem (på de samme søgninger), hvor de ikke gør det i samme grad.

Every site is different. Some pages, for example, can get away with 50 words because of a good link profile and the domain it is hosted on. For me, the important thing is to make a page relevant to a user’s search query.

Dem der søger sådan, skal du ikke prøve at sælge direkte til. I stedet for skal du informere dem. Du skal forsøge at svare, så godt du kan, etablere en relation og så langsomt opbygge den tillid, der skal til, at de måske senere køber noget af dig.

Hvis du kun har do-FOLLOW links, alt for mange dybe links i forhold til forside-links eller alt for mange links fra en bestemt type sites, så vil din link-profil fremstå som unaturlig, og det er Google som sagt blevet langt bedre til at identificere. Konsekvensen kan blive, at du på kort, eller lidt længere sigt, mister alle de gode rankings, som du ellers havde opnået med alle dine links.

To summarize, a lack of helpful SC may be a reason for a Low quality rating, depending on the purpose of the page and the type of website. We have different standards for small websites which exist to serve their communities versus large websites with a large volume of webpages and content. For some types of “webpages,” such as PDFs and JPEG files, we expect no SC at all.

Dine earned links elementer vil typisk fungere rigtig godt i de sociale medier. Indhold der er designet til at provokere eller inspirere din målgruppe til at linke, vil som regel også fungere godt socialt. Men du kan også iværksætte særlige aktiviteter 100% målrettet de sociale medier, som f.eks. integrerede konkurrencer, spørgeundersøgelser, sjove tests osv.

This post was well worth the read. I completely agree with many of the points that has been raised in this article. The majority of web traffic is driven by the major commercial search engines – Google, Bing and Yahoo!. If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on the incredible opportunities available to websites provided via search – people who want what you have visiting your site. Whether your site provides content, services, products, or information, search engines are a primary method of navigation for almost all Internet users. -Charlie

Webmasters and content providers began optimizing websites for search engines in the mid-1990s, as the first search engines were cataloging the early Web. Initially, all webmasters needed only to submit the address of a page, or URL, to the various engines which would send a "spider" to "crawl" that page, extract links to other pages from it, and return information found on the page to be indexed. The process involves a search engine spider downloading a page and storing it on the search engine's own server. A second program, known as an indexer, extracts information about the page, such as the words it contains, where they are located, and any weight for specific words, as well as all links the page contains. All of this information is then placed into a scheduler for crawling at a later date.

SEO may generate an adequate return on investment. However, search engines are not paid for organic search traffic, their algorithms change, and there are no guarantees of continued referrals. Due to this lack of guarantees and certainty, a business that relies heavily on search engine traffic can suffer major losses if the search engines stop sending visitors. Search engines can change their algorithms, impacting a website's placement, possibly resulting in a serious loss of traffic. According to Google's CEO, Eric Schmidt, in 2010, Google made over 500 algorithm changes – almost 1.5 per day. It is considered wise business practice for website operators to liberate themselves from dependence on search engine traffic. In addition to accessibility in terms of web crawlers (addressed above), user web accessibility has become increasingly important for SEO.

Content Marketing A crucial part of online marketing today is creating content that educates, solves problems, and shows your expertise. If you are not using content in this manner you will fall behind.

What you can do is to check what a crawler sees from your site. As already mentioned, crawlers are not humans and they do not see images, Flash movies, JavaScript, frames, password-protected pages and directories, so if you have tons of these on your site, you'd better run the Spider Simulator below to see if these goodies are viewable by the spider. If they are not viewable, they will not be spidered, not indexed, not processed, etc. - in a word they will be non-existent for search engines.

First, search engines crawl the Web to see what is there. This task is performed by a piece of software, called a crawler or a spider (or Googlebot, as is the case with Google). Spiders follow links from one page to another and index everything they find on their way. Having in mind the number of pages on the Web (over 20 billion), it is impossible for a spider to visit a site daily just to see if a new page has appeared or if an existing page has been modified, sometimes crawlers may not end up visiting your site for a month or two.

The people searching for yarn most likely knit themselves, and it’s unlikely they’ll be interested in purchasing Mary’s sweaters. She’ll get lots of traffic, sure, but none of the traffic will convert, because the visitors have completely different goals.


There is no one-size-fits-all keyword density, no optimal percentage guaranteed to rank any page at number 1. However, I do know you can keyword stuff a page and trip a spam filter.

Når du klikker på “Få ideer” kommer du frem til den næste side, der viser, hvor mange der søger på dette keyword og andre, der har med samme emne at gøre. Vælg fanebladet “Søgeordsideer”. I den yderste kolonne “Føj til planen” kan du tilføje de keywords, som du synes er relevante for dig.

The majority of web traffic is driven by the major commercial search engines, Google, Bing, and Yahoo!. Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users. This is true whether your site provides content, services, products, information, or just about anything else.

It is common practice for Internet search users to not click through pages and pages of search results, so where a site ranks in a search results page is essential for directing more traffic toward the site. The higher a website naturally ranks in organic results of a search, the greater the chance that that site will be visited by a user.

Søgemaskinerne har dog visse begrænsninger i, hvad de kan se i de sociale medier. Google har data-adgang til Twitter. Den køber de sig til. I Google+ kan de naturligvis se alt, da de selv ejer denne tjeneste, men desværre (for Google) er Google+ bare ikke så udbredt og brugt som Facebook, hvor de kun kan se den data som er tilgængeligt for alle, og altså ikke foregår i lukkede grupper og private profiler.

Når du har gjort det, så skal du forsøge at finde de sider eller kategorier, hvor dine data er dårligst, og hvor du forventer lettest at kunne lave forbedringer. Dine User Engagement low hanging fruits.

“Our site isn’t generating enough traffic, leads, and sales.” There could be several reasons why your website isn't generating enough traffic, leads and sales. Some of the more likely causes are: Poorly designed website Your website isn't optimized for the right keywords Your website isn't clear on what you offer or how you can help your visitors Your website isn't mobile-friendly You don't know how to use social media effectively You aren't sure of the most effective ways to generate traffic Check out our services page and click through the services we offer. If you're ready to see exactly how we might be able to help you, request a proposal and we'll let you know.

Google anvender flere hundrede faktorer, når de skal vurdere, hvilke websider der er mest relevante på bestemte søgninger. Nogle faktorer tæller mere end andre, men alle faktorer har en andel af den samlede vægt – den samlede “score”, som i sidste ende afgør placeringen af dit website i søgeresultaterne.

Supplementary Content contributes to a good user experience on the page, but does not directly help the page achieve its purpose. SC is created by Webmasters and is an important part of the user experience. One common type of SC is navigation links which allow users to visit other parts of the website. Note that in some cases, content behind tabs may be considered part of the SC of the page.

Selv hvis vi tager fejl – og der ingen sammenhæng er mellem social synlighed og ranking i Google, anbefaler vi alligevel, at du arbejder på din sociale markedsføring. Værdien af en god social synlighed kan nemlig i sig selv være hele arbejdet værd.

I just wanted to say “thanks” for the great post. Prior to reading this post, I have been trying to dig my way out of the big black tunnel we call SEO. There is light at the end of the tunnel and you make it sound so simple. This has to be the best explanation I have read on the net. So once again, thanks for caring enough to write this informative article.

Featured Case Study The Challenge Dell is a globally recognized manufacturer of personal computers, servers, and other accessories. Working on an international scale presented a number of challenges, and it was important that customers in different regions were able to find the right pages. The Results The Results SEO.com worked with Dell's internal team to implement aggressive strategies across multiple countries. This had an impact on Dell's search presence and increased their organic rankings, traffic, and revenue.
White hat SEO, on the other hand, is the way to build a

White hat SEO, on the other hand, is the way to build a


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