Udnytter du SEO-potentialet godt nok?
Google er i stigende grad begyndt på at ranke websites efter, hvor godt de formår at engagere de besøgende

Google er i stigende grad begyndt på at ranke websites efter, hvor godt de formår at engagere de besøgende. Og ikke alene har “User Engagement Data” allerede fået en vis betydning – det er faktisk vores vurdering, at vægtningen af disse engagements-parametre vil få en stigende, og muligvis, dominerende betydning for rankings i de kommende år.

Search engines are smart, but they still need help. The major engines are always working to improve their technology to crawl the web more deeply and return better results to users. However, there is a limit to how search engines can operate. Whereas the right SEO can net you thousands of visitors and increased attention, the wrong moves can hide or bury your site deep in the search results where visibility is minimal.

Html5 is the preferred option over Flash these days, for most designers. A site built entirely in Flash could cause an unsatisfactory user experience, and could affect your rankings, and especially in mobile search results. For similar accessibility and user satisfaction reasons, I would also say don’t build a site with website frames.

Remember there are exceptions to nearly every rule, and in an ever-fluctuating landscape, and you probably have little chance determining exactly why you rank in search engines these days. I’ve been doing it for over 15 years and every day I’m trying to better understand Google, to learn more and learn from others’ experiences.

Ultimately, this approach results in spammy, crappy pages that often get banned very fast. It will often lead to severe punishment for the marketer, ruining their chance of building something sustainable in the future.

It’s not usual to find people post articles packed with concrete information free of charge! Kissmetrics – so far as I have observed – actually give value, irrespective of whether you buy their services or not. Thank you, Kissmetrics!

This is a great SEO article

This is a great SEO article. Or at least it was back in 2010 when it was written. Now , most of what it says is simply irrelevant. There is no more PR (Page Rank). Keywords in the domain name won’t help at all anymore. Adding your site do ditectories not only it does not help, but it may even be bad for your rankings. But some info is still good today: buying text links is a bad idea, and some other small things.

In 2007, Google announced a campaign against paid links that transfer PageRank. On June 15, 2009, Google disclosed that they had taken measures to mitigate the effects of PageRank sculpting by use of the nofollow attribute on links. Matt Cutts, a well-known software engineer at Google, announced that Google Bot would no longer treat nofollowed links in the same way, in order to prevent SEO service providers from using nofollow for PageRank sculpting. As a result of this change the usage of nofollow leads to evaporation of PageRank. In order to avoid the above, SEO engineers developed alternative techniques that replace nofollowed tags with obfuscated Javascript and thus permit PageRank sculpting. Additionally several solutions have been suggested that include the usage of iframes, Flash and Javascript.

This is the absolute basic of SEO, there is a lot more from here. But if you have nothing so far, do what you see on this page as a starting point, then start building backlinks to your site.

XML sitemaps, on the other hand, contain every page of your web site, even if your web site has a million pages. You can use tools like the XML Sitemap Creator to automatically create a sitemap for you. Once your XML sitemap is created, you then want to submit it to Google Webmaster Central and Bing so that the major search engines can crawl and index your web site.

In Google’s new system, referrer data will be blocked. This means site owners will begin to lose valuable data that they depend on, to understand how their sites are found through Google. They’ll still be able to tell that someone came from a Google search. They won’t, however, know what that search was. SearchEngineLand (A great source for Google industry news)

Yep, Yoast Premium makes it really easy to seduce search engines. In the free version, you can only set 1 focus keyword. That means you’ll have to choose between keywords.

Analyze your search traffic and compare competitors’ rankings. Easily monitor key SEO metrics, and watch your organic search traffic grow over time. Measure how many visits, leads, and customers you’re generating from organic search to your site as a whole, or to individual site pages, landing pages, blog posts, and campaigns. Monitor who is sending you inbound links and keep an eye on how your competitors are ranking for the keywords you're targeting (and how you compare) in a single dashboard. Then use this data to modify your SEO strategy and outrank competing businesses.

Det er i denne sammenhæng en fordel, hvis du har et forholdsvist unikt navn. Så hvis du ikke har startet og navngivet din virksomhed og produkter endnu, er det værd at tage med i overvejelserne.

You should try to include your keyword phrase in the name of your image, if possible, but don’t overdo it. Image filenames should also be SEO friendly. Image search is much more widely used than believed, so traffic from there is also valuable.

Pop ups suck, everybody seems to agree. Here’s the little test I carried out on a subset of pages, an experiment to see if pop-ups work on this site to convert more visitors  to subscribers.

Whether working client-side or for an agency, the ability to prioritize is essential to ensure you are making the most use of the limited resources you are given. Within, this post we’ll run through a few different ways to show how to highlight opportunity across a keyword set, and introduce a keyword difficulty metric you can use to take prioritizing work to the next level.

Search engines may penalize sites they discover using black hat methods, either by reducing their rankings or eliminating their listings from their databases altogether. Such penalties can be applied either automatically by the search engines' algorithms, or by a manual site review. One example was the February 2006 Google removal of both BMW Germany and Ricoh Germany for use of deceptive practices. Both companies, however, quickly apologized, fixed the offending pages, and were restored to Google's list.

Selling knitted sweaters online is a highly competitive marketplace. By creating content on the topic of manufacturing sweaters, Mary will be much more likely to receive likes, shares and most importantly links to this content. This will in turn improve the position of her website in the search engine results pages for her main keywords/keyphrases (providing that her internal linking is done properly). Not to mention from a branding point of view it showcases Mary’s expert knowledge, skill and craft.

You can profit from it if you know a little about how Google works (or seems to work, in many observations, over years, excluding when Google throws you a bone on synonyms. You can’t ever be 100% certain you know how Google works on any level, unless it’s data showing you’re wrong, of course.)

Mit bedste råd er, at du starter med at indsamle så meget data, som du orker. Gem det hele i et regneark så det bliver lettere at overskue og sammenligne.

I used to prefer files like .html when I was building a new site from scratch, as they were the ’end of the line’ for search engines, as I imagined it, and a subfolder (or directory) was a collection of pages.

About Neil Patel He is a New York Times best selling author. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations. Learn more

Det kan naturligvis ændre sig over tid, hvad du gerne vil måle på, men i hvert fald bør du som minimum segmentere de handlinger og/eller køb, der foretages på dit website. Så du kan se på hvilket grundlag, der skabes værdi, hvordan de besøgende fra forskellige kilder, opfører sig og hvilke sider, der er bedst og dårligst til at konvertere brugerne.

Google har i dag en såkaldt “display algoritme” – det betyder, at de kan “se” dine sider – lidt på samme måde som man ser sider i en browser. Noget af det de rigtig gerne vil se er, om den tekst – det indhold – som siden er relevant for, befinder sig synligt og above the fold.

 it would really help your credibility if you took the time to proof read your comments. I really wonder how good an SEO professional you really are if you don’t pay attention to spelling and grammar.

I second Nicky’s comment. It’s not usual to find people post articles packed with concrete information free of charge! Kissmetrics – so far as I have observed – actually give value, irrespective of whether you buy their services or not. Thank you, Kissmetrics!

Earned links strategier handler som sagt om at skabe noget indhold, som din målgruppe helt naturligt kunne finde på at linke til og omtale på de sociale medier. Earned Links er i bund og grund det, som Google siger, vi skal gøre i forhold til linkbuilding – og kun det: Lav noget indhold som folk helt naturligt har lyst til at linke til – så skal de nok gøre det.

The main meta tag you should be concerned with is called the, "meta description tag." It doesn’t have much of an impact on your search engine ranking, but it tells visitors what your site is about, so it can have a big impact on whether they decide to click through or not.

Note: If the business is a member of a trade or professional association, membership details, including any registration number, should be provided. Consider also the Distance Selling Regulations which contain other information requirements for online businesses that sell to consumers (B2C, as opposed to B2B, sales).

With Google now showing an interest with interstitials, I would be very nervous of employing a pop-up window that obscures the primary reason for visiting the page. If Google detects a dissatisfaction, I think this would be very bad news for your rankings.

Teknisk SEO er ubetinget det område inden for søgemaskineoptimering, som er mest komplekst og teknisk avanceret. Der er rigtig mange tekniske aspekter i SEO, som bør være på plads, for at dit website er bedst muligt optimeret.

Set Your Priorities Easily While it’s great to have as much information as possible at your disposal, sorting through data from a site scan can be a daunting process. Our SEO checks break things down to an easy-to-read list of issues, giving you a handy snapshot of what needs work first.

There are various algorithms to calculate relevancy. Each of these algorithms has different relative weights for common factors like keyword density, links, or metatags. That is why different search engines give different search results pages for the same search string. What is more, it is a known fact that all major search engines, like Yahoo!, Google, Bing, etc. periodically change their algorithms and if you want to keep at the top, you also need to adapt your pages to the latest changes. This is one reason (the other is your competitors) to devote permanent efforts to SEO, if you'd like to be at the top.

Udnytter du SEO-potentialet godt nok?
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Udnytter du SEO-potentialet godt nok?

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