A romance of several dimensions.
Flatplan sells better living through better planning. They develop renovation plans for standard apartments bases on best works of famous architects and interior designers. Customers receive a detailed estimate, step-by-step plans for construction workers, list of materials and reference 3D renders.
That’s the idea of the Flatplan identity is that changes could be planned — if they are changes for the better.
The name itself is a play of words. It is both the literal plan for one’s flat, or apartment, or a house. And it is also the typographical publication flatplan, the way to organize endless chaos into a neat plan. Neatly rearranged letters show that the customer is in control.
Simple forms assure the customers that everything will be easy. Bold red radiates confidence.