COACH x Keith Haring
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Coach, Inc. is an American multinational luxury fashion company based in New York City.
They partnered with the Keith Haring Foundation to launch a capsule collection that applied iconic illus
made by Keith Haring onto some products.

We’ve been asked to design and produce a video that showed, in artist’s studio situations, those products.
We’ve been lucky enough to work on Keith’s illustration, bringing them to life by animating those amazing strokes.
 And letting them come alive in basic wood+monotone environments that we proudly build, as usual.

And for weeks we had in our ears great scratchy-groovy-vocoded vibes back from those mighty years. 
Amazing experience.


Client: Coach – New York
Produced, directed & animated by: Happycentro in Verona – Italy

Set & props design: Federico Padovani, Federico Galvani, Anna Rodighiero, Erica Zipoli

DOP: Federico Padovani
Editing & Compositing: (Master & Commander) Davide Pagliardini
2D Animation: (Slow Hand) Erik Righetti
Hand painting: Erica Zipoli
Hands by: Anna Rodighiero
Editing Making Of: Anna Rodighiero, Federico Galvani
Music & Sound design: TVCulture

© 2017 COACH / © KEITH HARING FOUNDATION LICENSED BY ARTESTAR, NEW YORK