Watch amovie or be part of one?... I produced these two posters aspart of a launch campaign for 'IMAX is Believing'. IMAX hasnothing to do with seeing a movie andeverything to do with believing in one. This series of posters showcased a variety offilm-inspired feelings that only IMAX can give you. More of the campaign can befound at http://imaxisbelieving.com/

Agency: Sid Lee
Creative Directors: Jessie Sternthal, Yann Mooney
Art Director: David Bombardier - Jean-Daniel Petit
Copywriter: Jessie Sternthal