When I was working for Pull&Bear I started thinking to create something more than "disposable" clothes, trying to change to way of mind of the company. My goal was to create something cheap but useful, stylish but durable. I worked 6 months on the project with my friends Alvaro Vogel and Radina Partrick, working with natural fibers, recycled materials, European suppliers and the final presentation was impressive.
Unfortunately my way of mind was completely different to the company's one, so I had to break with it.
Be responsable. Buy just what you need.
What is the best way to show a dynamic project? A video, of course! Here the video we did for the presentation in Spain and Switzerland.
Camera: Alvaro Vogel, Davide Spina, Marco Oggian
Editing: Alvaro Vogel
We had the pleasure to shoot with our friend James Niederberger in Laax, Switzerland to show the function of our snowboard line. His words are precious for everyone! Have a good vision.
Camera: Alvaro Vogel, Marco Oggian
Editing: Alvaro Vogel
Voice: James Niederberger
