An egg on a life donut...?
Ok... If you’re not Dutch it’s hard to figure out that the secret location of the concert was on the river ‘IJ’ (Dutch for egg) in Amsterdam. Then again the exculsive concert of Ben Howard was also for a select few.
Hollands biggest station Radio 3FM wanted to show they brought you closer to the *upcming) artists. Serious Gigs was a set of three pop up concerts where fans could attend for free. The only thing they had to do was figger out the clues on whos’ playing and where.
Check out all the clues for yourself:
200 lucky Sherlocks
In the end the first 200 treasure hunters received a ticket to the concert. Curious about the hidden clues and the gig? Check it out in the video below.
Project specification
Client 3FM
Agency ACHTUNG!
Date january - april 2012
My part Motion design
Agency ACHTUNG!
Date january - april 2012
My part Motion design
