While freelancing at McCann in Melbourne, I took lead on a number of projects for MTData who are the largest Mobile tracking and fleet management company on the planet. The most notable project at the time was their website and branding.
Before there brand was dark, gloomy and lifeless. The sort of look you would expect from a tech company in the 90s. So I wanted to brighten it up, simplify it but retain elements of sophistication.
For the website, I introduced a friendlier tone of voice, and also introduced a smart navigation componant to the homepage, which directly addresses the user, and helps them find the product thats right for them.
Take a look at the website live here