While living in Darwin,I co-ran a Drum & Bass event over a period of about six months. The already established brand was yet another spin off of the famous 'Run DMC' logo. Which I think is safe to say, we are all fed up with seeing. But we had to retain it as it had become a recognisable brand mark.
My only option was to re vamp it into something more powerful and original. Darwins a small place, and quite literally the opposite side of the world to where Drum & Bass has it's strongest following. The night had been struggling to keep it's numbers up. So this was going to be a difficult task.
The important part was creating something striking and unmissable. I decided to bring it to life by turning it into a neon light to reflect the clubs dingy underground atmosphere.