At the end of 2014, Vauxhall and production company on101, created a TV launch campaign for the new Corsa. Happy with what on101 had come up with, they needed us to develop a digital campaign to boost it. The idea was based around the A-Z of Corsa. Everything young Corsa drivers associate with their beloved Corsa.
One of my colleagues and an art director came up with a concept where a user can press any letter of the keyboard, and images and video would animate around the Corsa in a virtual space. With the result, they could then create a composed video from their message. At this point, I was brought to the team to design this experience.
The most important part of this was probably the environment the car would situate. We toyed with various concepts, and eventually decided to create a warehouse, complete with projected screen behind the car. So I spent weeks creating various warehouse scenes in 3D, and eventually cracked it.
