For many consumers in the Middle East, choosing a Volkswagen is a pretty complicated decision.
While half of their brains love our innovations, the other half is dominated by misconceptions about our high prices, service fees and limited warranties. Which stops them from making a smart decision to buy a VW.
Inspired by this insight, we created Left Brain vs Right Brain.
An online sitcom engineered to solve our audience's dilemma. Each episode takes place inside a human brain, visualizing a conflicting through process through 12 opposing characters, where the only thing that can unite them, is a surprising fact about Volkswagen cars.
An online sitcom engineered to solve our audience's dilemma. Each episode takes place inside a human brain, visualizing a conflicting through process through 12 opposing characters, where the only thing that can unite them, is a surprising fact about Volkswagen cars.
More than just a full season of strange episodes, we engaged online audiences further with hilarious outtakes and a candid interview with the cast, posted on Volkswagen social media channels as further content.
Now the show didn’t break any sitcom ratings as far as Hollywood goes, but it did break false impressions about Volkswagen in the region, sparking a 13% increase in test drives compared to the previous year!
Moreover, we proved that it just makes sense to do tactical campaigns differently.
Robots vs Ravers Episode
Bubble Wrappers vs Mediterraneans Episode
Lawyers vs Yogis Episode
Engineers vs French Mimes Episode
Accountants vs Surfers Episode
Meet the Cast of Left Brain vs Right Brain!
Here's some Facebook & Twitter cover pages we created as social media content to promote weekly episodes!
We also put the show back in car showrooms, integrating our sitcom into VW's sales strategy by linking each episode to its relevant car through QR code stickers & spec sheets.
This allowed consumers to solve their dilemmas just like the ones in our films.
We designed branded posters & fun twists on corporate items too.
To further reinforce why Volkswagen cars are a smart buy, we launched an interactive microsite inspired by the inside of a car buyer's brain. Each tiny cell organism a user clicks on gives them more smart info about our cars.
Some lovely moments captured live on our handcrafted set with our Volkswagen clients & team.
That's All Folks!
