Conflicting viewpoints are not easily accepted in the Arab world, where even playing devil's advocate in conversations is taboo.

This can make life particularly difficult for news organizations whose job it is to present an objective story to their viewers. 
Al Jazeera was finding it especially tough, as they would invite speakers from diverse backgrounds on shows, only to find that many of their guests refused to share the stage with those holding an opposing viewpoint. As a result, Al Jazeera was even 
being accused of bias simply by association.

We needed to break this cycle and boldly show that it's a strength to have different opinions, because the more angles we see, the more complete each story becomes.

So we said what no other brand dared to say to 50 million Arabs through a provocative TVC: that all opinions are right.

The film aired in Arabic, but below is an English subtitled version.


As part of our integrated campaign, we launched Press & Outdoor ads that made a further bold statement, sparking a conversation among Arabs and positioning our network's commitment to objectivity.
Justified War or Injustice?
The more angles we see, the more complete the story. Al Jazeera.
 
Resistance or Terrorism?
The more angles we see, the more complete the story. Al Jazeera.
 
Violence or Freedom of Speech?
The more angles we see, the more complete the story. Al Jazeera.
Conspirator or Innocent?
The more angles we see, the more complete the story. Al Jazeera.
Burden or Moral Responsibility?
The more angles we see, the more complete the story. Al Jazeera.

Dubai LYNX 2016
(Film Craft)
4 Silver Awards: Cinematography, Direction, Sound Design & Editing.

(Poster Craft)
Bronze for Outdoor Executions

Loeries Awards 2016
(Film)
1 Certificate in Film Craft

AL JAZEERA NEWS | Our Strength is in our Differences
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AL JAZEERA NEWS | Our Strength is in our Differences

Our provocative Brand Film for Al Jazeera takes a journey through the most opinion-sparking scenarios of the Arab World, from politics to migrati Read More
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