As part of a highly involving integrated campaign, that is as refreshingly honest as a sip of Sprite,
we used comedy to engage young Gulf Arabs through various touchpoints, from webisodes to Sprite cans.
In addition to gathering relevant Saudi insights and topical material for online webisodes,
we created refreshingly honest copy for over two million Sprite cans across the Gulf.
Silver | PR Integrated | Dubai Lynx 2013
