In a city where everything is delivered to your doorstep, where you can pick up coffee without leaving your car, it’s easy to fall into a routine in Dubai that lacks physical fitness.
Inspired by this insight, FITWORX wanted to promote its home gym equipment as machines that offer you real fitness. So we broke into people's routine, placing customized gym instructions onto public machines across Dubai. From Elevators to Vending Machines, we made people rethink their routine.
Bronze | Media | Dubai Lynx 2013