Client : ACIOA
(ASEAN Chief Information Officer Association)
Creative Agency: Refruit
The ASEAN CIO Association (ACIOA) is a non-profit organization formed to promote the success of ICT industry leaders across the Association of South East Nations.
In order to meet ACIOA’s vision of cross-nation sharing of business experience, leadership techniques, and technology expertise, graphic elements treatment in ‘IO’ plays with the binary number, 1 & 0 that communicates the innovative approach ACIOA practices. It also stand out as the representing number of 10 countries in ASEAN. Colourful squares bursting out of the digits emphasise the dynamic energy towards constant change and progress.
The vibrant design language is then further adapted for future collaterals.