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LKCSB Post Graduate Campaign


Client: SMU
Creative Agency: HAVAS (Black Mongrels)
Year: 2019

The ‘Before/After’ concept was curated with a fresh take on the 9 Postgraduate programmes, highlighting the difference between entering school and graduating from SMU Lee Kong Chian School of Business.

The new look-and-feel reflected a higher degree of sophistication and gravitas as it will be used for the next 3 years. 9 different environments and postgraduate students were then selected to represent the various courses at a photoshoot.

I was involved in the pre-production and production of the photoshoot. The visuals were then adapted into various collaterals, i.e. brochure where I designed the layout, pull-up banners and web banners.

Photos taken by CAPTURED.


LKCSB Post Graduate Campaign
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LKCSB Post Graduate Campaign

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13
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Published: