We created these unique music-playing posters for the launch of Dry the River's debut album Shallow Bed. Each of the 12 posters contained a full track, and passers-by could listen by simply holding the tin can to their ear. This was the first time that the whole album was available to the public.

Inspired by the artwork for Shallow Bed, each poster depicted a string-art animal. The posters contained a cleverly concealed, custom-made low-power music player which was designed to last for a few days out in the wild.

To listen to the track, the passer-by simply picked up the tin can and held it to their ear.

On launch day we headed out to the streets of London with the band, who tweeted the location of each poster as we put them up. We had a great reaction from press and fans alike, and the story spread around the world via art, design and music blogs.

 

Director Greg Taylor shot this short film documenting the project:

Client: Dry the River / RCA
Creative Directors: Phil Clandillon & Steve Milbourne
Creatives: Keighley Allen & Sophie Yeoman
Creative Technologist: Sophie Yeoman