Selected web projects from the archives

Highlights from web design projects from the mid to late 2000s. Web design has since moved on with responsive taking the limelight, but these older designs are still fun to look at and relevant from a graphic design point of view. All these sites were accessible, standards compliant and offered innovative features for their time.
Ski Republic set out to revolutionise the ski hire market by providing a better and cheaper service than incumbents, linked to an online booking engine. Brand agency Dave (now known as Calling) created a fantastic identity, and Emma Webb and I were responsible for interactive design. We designed the entire online user experience first, then obesessed over every page layout, graphic and icon.
I worked on this redesign of bylcreem.com while at Altogether (now part of WCRS). Myself and illustrator extraordinaire Emma Webb hand drew every aspect of the site's design, working with the brand's "effortlessness" proposition. The site featured a user friendly filter to allow customers to choose the right product for their hair type and desired look. Copywriter Roi Robertson did a great job creating funny and surreal product copy which was a departure for the brand.
While at Sony Music I designed this user generated planet piece for Swedish band The Hoosiers' official website. As part of creating their profile for the site, fans could create a creature, claim a piece of a planet and leave a message for the band and other fans to see. Drawings of alien parts were provided by illustrator and friend of the band Stefan Uddholm.
Also while working at Sony Music I created this website for Brighton act Will & The People. I developed the character generator from The Hoosiers, integrating it with the band's fan forum and developing a list of military ranks for fans, complete with benefits such as VIP treatment at gigs. The drawings were provided by Italian illustrator Jonathan Calugi.
I acted as the digital lead on the global relaunch of the world famous Glenfiddich scotch whisky. The proposition “Every Year Counts” underpinned the relaunch, and I worked closely with brand consultancy Purple to ensure the digital roll out of the new brand was consistent with the other channels such as TV, print and packaging. I created the digital section of the Glenfiddich brand guidelines and creatively directed and managed the delivery of a completely new global website. I also supervised the production of an international toolkit which enabled other territories to implement their local sites in a consistent fashion.