my contributions:
CREATING AGENCY'S TONE OF VOICE
CO-CONCEPTING ITS (PR) CAMPAIGNS
CREATING RLVNT ADVERTISING PROPERTIES
CO-CONCEPTING ITS CLIENTS' CAMPAIGNS
WIN NEW BUSINESS
COPY DIRECTION
COPYWRITING
2014 AND 2015 I helped Dutch advertising startup RLVNT SETTING UP THEIR AGENCY and win them NEW business by merging technology, media and creation in innovative ways. DESIGN AGENCY LAVA HELPED CREATE THE IDENTITY AND SUGGESTED NAMING thE initiative ‘RLVNT’: STANDING FOR WHAT THE COMPANY TASKED ITSELF TO BE: relevant in connecting people and brands, meaningful and beneficial to both. 2015 RLVNT WAS elected 1 of the 50 best Dutch communication agencies already. SOON AFTER THE OWNERS SOLD IT TO SWISSCOM.
BUILDING A BRAND NEW ADVERTISING AGENCY FROM THE GROUND UP:
THE RLVNT IDENTITY DESIGN WAS MEANT TO INTRIGUE PROSPECTS INTO CONTACTING US... WHICH WORKED BEAUTIFULLY:
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THE RLVNT BRAND MANIFESTO:
BEHIND THE SCENES, CREATING RLVNT CAMPAIGN ITEMS:
RLVNT BANNER CAMPAIGN:
'THIS PAGE WILL SOON BE RLVNT': COUNTING DOWN TO RLVNT'S ONLINE LAUNCH:
BEING A BRAND NEW AGENCY, RLVNT DID NOT YET HAVE A PORTFOLIO TO SHOW OFF - SO WE DESIGNED A WEBSITE EXPLAINING JUST OUR PHILOSOPHY IN AN INTRIGUING, INTERACTIVE WAY. THE BOXES WITH RLVNT 'ACTION FIGURES' ROTATED PULLING A SLIDER:
BELOW: THE RLVNT BLOG TURNED OUT BEING A RELEVANT TOOL INVITING PEOPLE TO VIST RLVNT.NL:
THE 'ACTION FIGURE BOXES' WOULD REMAIN RLVNT'S MAIN ADVERTISING PROPERTY, ALSO FOR RECRUITMENT CAMPAIGNS ETC.:
PROGRAMMATIC ADVERTISING/ REAL TIME BIDDING WAS SOMETHING NEW. SO WE INITIATED RTB-UNIVERSITY, TEACHING OUR CLIENTS, COLLEAGUES AND EVEN OUR COMPETITORS ALL THERE IS TO KNOW:
ALSO WE LAUNCHED AN APP GAMIFYING CONSUMER RESEARCH. MEMBERS SCORED CREDITS ANSWERING QUESTIONS:
IN CANNES, DURING THE ANUAL 'LIONS ADVERTISING FESTIVAL' WE ORGANIZED OUR OWN RLVNT EVENT WITH HOT SHOT SPEAKERS:
PEOPLE FROM THE PRESS WHO WANTED TO INTERVIEW RLVNT CEO RENS PLANDSOEN, HAD TO UNBOX HER FIRST:
DURING THE EFFIE AWARD CEREMONIES, MAXIM HARTMAN INTERVIEWED ADVERTISING HOT SHOTS ABOUT THEIR RELEVANCE:
additional credits:
RENS PLANDSOEN (CEO)
LAVA (CORPORATE IDENTITY DESIGN)
RIK KOKKELINK (CREATIVE DIRECTOR & DESIGNER)
MARK VELDHUIJZEN VAN ZANTEN (ART DIRECTOR & DESIGNER)
MAXIM HARTMAN (INTERVIEWER)
