my contributions:
CO-CREATING THE CONCEPT
NAMING THE GRAB-O-MATIC
ALL COPYWRITING


INSTEAD OF SENDING RLVNT's CLIENTS A CLICHÉ CHRISTMAS GIFT THAT YEAR, OUR TEAM GAMIFIED THE WHOLE TRADITION. WE BOUGHT A RETIRED VINTAGE MECHANICAL GRABBING CLAW MACHINE AND TURNED IT INTO AN ADVANCED ONLINE CONTROLLABLE MECHANICAL/ DIGITAL HYBRID GRABBING ROBOT. 

I NAMED OUR HACK/MOD: 'GRAB-O-MATIC'




CLIENTS RECEIVED AN EMAIL WITH THEIR PERSONAL ACCES CODE. THIS WAY THEY COULD LOG INTO GRAB-O-MATIC'S OWN ONLINE CHANNEL: GRAB-O-MATIC.TV PLAYERS CONTROLLED THE GRABBER FROM WHATEVER DEVICE: PC, TABLET OR SMARTPHONE.
grab-O-matic's first test run

DID A PLAYER SUCCEED IN GRABBING ONE OF THE 'CHRISTMAS BALLS?' GRAB-O-MATIC'S RFID READER WOULD DETERMINE WHAT PRICE WAS WON. OUR OWN 3D-PRINTED UNICORN RLVNT BALLPOINT HOLDER FOR INSTANCE.
click to enlarge pictures


additional credits:
RIK KOKKELINK (CONCEPT, ART DIRECTION & DESIGN)
RUUD PUYLAERT (TECH & PROGRAMMING)
RENS PLANDSOEN (GETTING IT FUNDED)



RLVNT GRAB-O-MATIC
6
31
0
Published:

RLVNT GRAB-O-MATIC

6
31
0
Published: