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Virgin America Image Library
Virgin America

The original brief from New York agency Anomaly was to produce a brand library of images for use by Virgin America. The project was a logistical challenge as the airline only had one plane with no seats and a freshly painted livery that was highly secret at the time.

The solution was for two different photographers to shoot the plane over a period of a few months. Firstly, Alex P. (a British car photographer) traveled to Alabama to shoot the brand new Virgin America A320 fresh from the paint shop.

The second shoot took place a few months later at San Francisco's International Airport. I shot a library of images of the brand new interior (including pictures of each of the unique lighting states), details of the seats and the entertainment system, as well as creating a series of iconic product images that would be suitable for use in ads and online — the vast majority of which are still in use today.

Client: Virgin America
Agency: Anomaly
Plane interiors photography: James Bareham
Retouching: Benn Storey and James Bareham
Virgin America Image Library
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James Bareham

Virgin America Image Library

A project to create a library of images for the launch of a brand new airline with only one plane - which had no seats and a top secret paint job Read More
220
4.4k
6
Published: