HEINEKEN COUNTDOWN PARTY - KEY VISUAL DESIGN DIRECTION
Heineken Countdown Party with nearly half a million consumers attending the event and extensive nationwide media and PR coverage, Heineken ® sealed it’s position as the first No.1 international premium beer by bringing an unforgettable world-class experience which pushes the boundaries of New Year’s countdown parties in the heart of Hanoi.
We proved that Heineken absolutely own the countdown celebration by throwing the biggest countdown party ever in Hanoi. We brought it to a new location “ Thuyen Quang lake” and gathered a crowd of 350,000 people, creating the great buzz on digital online and television in Vietnam on the occasion despite that numerous of big brands doing countdowns at the same date. Check the video!
HEINEKEN COUNTDOWN PARTY - KEY VISUAL DESIGN DIRECTION
Open a world of celebrations by bringing worldly celebrations to Vietnam. Heineken (Hanoi - Vietnam) has celebrated the Festive occasion for many years. In the last 4 years, Heineken Countdown parties has been the biggest and the most exciting and expected New Year celebration in the North making the brand distinctive, premium and relevant to core target consumers in the north market. Check the video!
The countdown event also be featured with top DJs & singers. In 2014: Tuan Hung, Ho Ngoc Ha, DJ Tudose, DJ Kruise, Kimmese, Hoang Ton...
In 2015: My Tam, Uyen Linh, Kimmese, Giang Hong Ngoc, New York Style dance crew...
