Beko Brand Book
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Published:
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    About

    Beko is a worldwide leading player in white goods. The Stuttgart branch of Jung von Matt agency asked us to develop and produce their concept for… Read More
    Beko is a worldwide leading player in white goods. The Stuttgart branch of Jung von Matt agency asked us to develop and produce their concept for a brand book the company was asking, to better communicate both internally and to customers their identity. Read Less
    Published:
Beko is a worldwide leading player in white goods.
The Stuttgart branch of Jung von Matt agency asked us to develop and produce their concept for a brand book the company was asking, to better communicate both internally and to customers their identity.
According to brief requests, mainly pivoting on tactile and humanity feelings that often our outputs feature, we developed the visual for the cover and several visuals to introduce each chapter, both designing and realizing handmade typos and the overall layouts.
All these visuals in the end took their place in a very well designed and printed Brand Book.
Book cover
The cover is a “classical” still life, inspired by flemish XVII century
compositions, translated into contemporary lifestyle context.
Table of Content
Table Of Contents” is a sentence made of translucent lanterns, backlit
by sun at sunset in a luxurious countryside where a charming and natural
beauty holds the index.
Introduction
Introduction” is a flowerbed containing hairy and bold natural grass
with flowers, in a sunny day at the city park where father and daughter take care of.
Company Information
Company information” is made out of all those tiny objects that live on
everybody’s desk, with a passion for order and straight lines :).
Brand Strategy
Brand Strategy” is made out by outlining the font with a messy thick
net of thin colored threads, handmade nail after nail, layer after layer.
Corporate Design
Corporate Design” is an hand painted extruded lettering on a designer
desk, with the same passion for order.
The Book
Making letters
Full Credits
Agency: Jung Von Matt/Neckar
Creative Director: Anna Rondolino
Art Director: Helena Dikos, Alex Schimdt, Anna Rondolino
Project Manager: Marilen Kurz
Director of Photography: Federico Padovani
Set design: “The Artist” Piet Paeshuyse, Federico Galvani, Federico Padovani, Anna Rodighiero
Photo Retouching: Marco Oio Oliosi
Styling & Make up Artist: Jasmyn Sanchez
Models:
- Angelica Alberti
- Josh Lambert
- Marléne Ruiz Lambert
- Elena Gini
- Francesca Castagnini
- Alberto Vaccari
- Barbara Puliga
- Vera Leanza
 
Special thanks to: Darkside
Editing Making Of: Anna Rodighiero
Music Making Of: er Dj Federico Galvani