Beko Brand Book

Happycentro JvM beko typo crafting lettering

Beko is a worldwide leading player in white goods.
The Stuttgart branch of Jung von Matt agency asked us to develop and produce their concept for a brand book the company was asking, to better communicate both internally and to customers their identity.

According to brief requests, mainly pivoting on tactile and humanity feelings that often our outputs feature, we developed the visual for the cover and several visuals to introduce each chapter, both designing and realizing handmade typos and the overall layouts.

All these visuals in the end took their place in a very well designed and printed Brand Book.

Book cover

The cover is a “classical” still life, inspired by flemish XVII century
compositions, translated into contemporary lifestyle context.

Table of Content

“Table Of Contents” is a sentence made of translucent lanterns, backlit
by sun at sunset in a luxurious countryside where a charming and natural
beauty holds the index.

Introduction

“Introduction” is a flowerbed containing hairy and bold natural grass
with flowers, in a sunny day at the city park where father and daughter take care of.