Fratelli Boschetti
Brand Identity & Packaging Redesign
Brand Identity & Packaging Redesign
Scope of work
Naming
Art Direction
Branding
Illustration
Packaging
This collaboration arose from a genuine, authentic and intense exchange. We took care of refreshing the identity of the Brand, bringing meanings and symbolic values into the contemporary market context. We also designed the design system from which the new labels were derived; we took care of the layout, the choice of fonts and finishes, and of the illustrations and the entire iconographic apparatus of the Brand.
Boschetti is a historic Venetian food company, founded at the end of the 19th century.
Founded as a distillery in 1891, in Montecchio Maggiore, since 1902 they dedicated themselves to creating recipes for the production of jams and the first mostarde thanks to the skilful processing of mustard seeds.
Founded as a distillery in 1891, in Montecchio Maggiore, since 1902 they dedicated themselves to creating recipes for the production of jams and the first mostarde thanks to the skilful processing of mustard seeds.
Even today it produces mostarde, mustard sauces and compotes, using raw materials from the Italian agricultural supply chain.
Mostarda
Fruit Compotes
Mustard Sauce
King Size Mostarda
Chestnut Cream
Quince Jam
133 years in 30 seconds
Project Management: Federico Padovani
Art Direction: Federico Galvani
Illustration: Amazing work by Erica Zipoli
Graphic Design: Federico Galvani, Erica Zipoli & Mattia Cristini
Printed by: Autajon Labels Grafiche Seven SpA
Photography: Federico Padovani & Federico Galvani
Special thanks to: Martin Haidinger, CEO and Alessia Finetto, Product Manager at Boschetti Alimentare SpA
