Vida Potencial is a platform focused on integrative medicine, supplements, wellness, fitness, stress management, and nutrition.
The new rebranding honors its heritage while enhancing recognition. The logo combines a half-heart, symbolizing "Vida" (Life), with a semi-circle from the previous logo for "Potencial" (Potential), creating a subtle "VP" monogram in the negative space.
The color palette showcases sophisticated green tones, complemented by the previously used orange, now serving as an accent color.Ā The visual identity emphasizes simplicity by leveraging clean outlines inspired by the symbol, minimalist layouts, and carefully selected photography to create appealing compositions.
Agency: Mubien Brands
Account Management: Victor Mubien
Creative Direction: David Mubien
Motion: Daniel Iglesias
Art Direction: Daniel Iglesias, Javier Ochoa, Carlos Almagro, Luana Laso, Patri Orden
UX/UI: Javier Ochoa, Patri Orden, Luana Lasoāāāāāāā
Art Direction: Daniel Iglesias, Javier Ochoa, Carlos Almagro, Luana Laso, Patri Orden
UX/UI: Javier Ochoa, Patri Orden, Luana Lasoāāāāāāā
