Infinix is a fast-growing tech brand with a global presence, serving customers in over 40 countries. It primarily caters to Generation Z, providing them with smart technology to enhance their lives.
In a saturated marketplace with low levels of differentiation between brands, we revitalized the visual identity with a unified design system that spanned into different components, emphasizing the technological and edgy aspect with a multi-script custom font, a product wordmark system to ensure all the products follow a consistent style, a new website, and a complete layout system for BTL/ATL.
Inspired by the companyās logotype, we created Infinix Display. A modern, minimalist, and geometric typeface, with sharp lines and bold strokes that convey precision and efficiency, aligning with the brandās focus on advanced technology. The font's support for different languagesĀ (including Latin Extended, Cyrillic, Arabic, and Thai), allows Infinix to communicate effectively in diverse markets and cultures, increasing brand awareness and differentiation.Ā
Agency: Mubien Brands
Account Management: Victor Mubien
Creative Direction: David Mubien, Younes Badi, Neko Zhang
Brand Manager: Yini Zhao
Type Design: Daniel Iglesias
Languages Adaptation: Sol Matas, Ahmed Zaza, DeltatypeĀ
Art Direction: Daniel Iglesias, Yini Zhao, Carlos Almagro
UX/UI: Javier Ochoa, Patricia Orden
Video Production Manager: Vincent Bao
Art Direction: Daniel Iglesias, Yini Zhao, Carlos Almagro
UX/UI: Javier Ochoa, Patricia Orden
Video Production Manager: Vincent Bao
Head of Marketing: Lake Hu
