As part of the MasterCard Priceless New York platform—an effort that offers premium seats at local events—R/GA was tasked with creating a campaign that touted the best of the city while promoting the idea of “priceless moments.” Our starting point was Yankee Stadium, a place and legacy synonymous with New York City.
MasterCard Check In to the Ballgame invited people to check in to various Yankee Stadium seats placed throughout New York City. Through Facebook Places, Check in to the Ballgame turned into a game to find the seats. Clues to each location were dropped via social media. Using Facebook, fans checked in to each location for a chance to win tickets to a Yankees game. Winners got the VIP treatment at Yankee Stadium and MasterCard got millions of impressions for their Priceless New York platform. Check In to the Ballgame launched Priceless New York using just the streets of New York, with help from the best seats in the house.
MasterCard Check In to the Ballgame invited people to check in to various Yankee Stadium seats placed throughout New York City. Through Facebook Places, Check in to the Ballgame turned into a game to find the seats. Clues to each location were dropped via social media. Using Facebook, fans checked in to each location for a chance to win tickets to a Yankees game. Winners got the VIP treatment at Yankee Stadium and MasterCard got millions of impressions for their Priceless New York platform. Check In to the Ballgame launched Priceless New York using just the streets of New York, with help from the best seats in the house.
