Presence is everything for BBC Earth. We defined the transformative nature of the programming with the new tag line "Be Here". To further that, it was a given that the design for BBC Earth would revolve around their amazing imagery.
To enhance the feeling of a journey, we created circular transitional devices using layers of the immersive footage to transport us to different places. As for colors, we picked up nuances from natural phenomena and light. Add world class dramatic music by Michael Montes and you're done!