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    Copywriting and conceptualizing for the United Nations Global Goals project.
On September 25th 2015, 193 member states of the United Nations came together for a historic event. They adopted The Global Goals for Sustainable Development, a bold and hopeful plan that outlines a way forward for humanity and the planet through 2030.
But how does one take a lengthy UN plan written in the dense language of geopolitics and make it comprehensible and vital to 7 billion people?
With Trollback, I helped write and express the Global Goals and communicate the UN's world wide missions for the next 15 years. 
To facilitate communication about the goals, we  created a comprehensive identity for them. We began by creating a more compelling public name for the Sustainable Development Goals. We refer to them as The Global Goals for Sustainable Development. We have given each of the 17 goals a short, concise name that is easy to understand and remember. Every goal has also been given a unique colorful icon and we have created an official master logo for the whole initiative. The logotype for the entire The Global Goals campaign incorporates the 17 colors from the individual icons in a full circle. Throughout, we used bold typography and bright colors to express the determination and optimism at the core of this effort. The results are clean and powerful, and we hope they'll help inspire everyone everywhere to get involved.