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    About

    Activation and PR creative for creation and launch of Nike Fuel Band
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Worked with one of the longest suffering, most innovated tech creatives in the world to produce and market the Nike Fuel band, which won: 
 
Cannes Lions 2012 Cyber Lions Grand Prix 
Cannes Lions 2012 Titanium and Integrated Lions Grand Prix 
Cannes Lions 2012 Titanium and Integrated Lions Titanium and Integrated Gold
 
Contributed integrated launch concepts, experiential thinking, writing and activation design.