Google: Wallet Tapping Spree
To demo the new Google Wallet, we executed a 3 week program in partnership with American Eagle, in which we took over the Times Square store and gave participants an NFC-enabled “Tapping Spree” throughout the location. I helped lead the internal events team through several weeks of non-stop mayhem, that generated 6 Million PR impressions with positive articles about Tapping Spree online and through social channels
Google: Wallet Tapping Spree
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Google: Wallet Tapping Spree

To demo the new Google Wallet, we executed a 3 week program in partnership with American Eagle, in which we took over the Times Square store and Read More
7
206
0
Published: