Marlboro Night Fusion | Limited Edition
Although a worldwide market leader in the tobacco industry, Marlboro hasseen a decline in Belgium and The Netherlands among young adult smokers whoperceive the brand as traditional, mainstream and distant. In order tore-engage this group of consumers, who are known to be opinion leaders,stylish, brand sensitive and looking for modern and innovative brands, Marlborodecided to launch a long term limited edition.
Night Fusion is a total of 8 packs that are launched in pairs over a periodof a few years. These high-quality, trendy and intriguing packs are availableonly in clubs and very exclusive distribution points, and have been able toinject a rejuvenating character in the brands overall personality.
Night Fusion is a total of 8 packs that are launched in pairs over a periodof a few years. These high-quality, trendy and intriguing packs are availableonly in clubs and very exclusive distribution points, and have been able toinject a rejuvenating character in the brands overall personality.
