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    Creative expression based on made-up creative rules, designed in numbers
12 Rules of Design
If you have ever presented design work or have been in client meetings, you know there are always recurring comments that can almost be translated in design rules. As a free design project, the 12 Rules of Design according to Landor were created and put on display in the agencies reception area.
The objective was to think of a “rule”,assign a number to this rule and design the number in such a way that it represents the chosen rule. The only constraint was to not use any real numbers.