Actively betters personal flow — Ripple Surf Therapy
Ripple aims to help people better their mental health. By combining evidence-based psychological techniques with surfing, yoga and mindfulness in a unique multi-day programme, Ripple creates a playful environment for participants to deepen their connection with themselves, focusing on developing and cultivating personal flow.
The ocean forms the foundation of the programme and has a positive impact on mental wellbeing for a number of reasons. Our brains are hardwired to respond positively to water, and being near it can calm and connect us. In addition, physical exertion is good for mental health and can help release dopamine and adrenaline. This in turn leads to improved mental and physical performance, better problem solving and decision making, increased creativity and productivity, and a general sense of well-being. And above all, surfing is something you do together.
The visual identity centers around the individual's environment, combining tranquility and activity, resulting in a grounded, symbiotic color palette with bright highlights. The imagery and art direction extend the color palette into a look and feel that can be seen at dawn. It reflects the feeling of a new day and fresh possibilities. The typographic elements strengthen the visual language by expressing a humanistic, accessible and open environment that actively promotes a state of flow.
CLIENT
Ripple Surf Therapy
SERVICES
Branding, positioning, visual identity, art direction
CREDITS
Photography — Selma Rijkhoff
