Kaleido Health is on a mission to empower individuals,ensuring they can lead their lives without healthcare obstacles standing in their way.
— CONTEXT & PROBLEM
According to the above mission in mind, Kaliedo Health, a new age pharmacy, needed direction in terms of identity design to appeal to its users.
The identified user demographic was determined to consist of individuals suffering from chronic illnesses. We chose to solve for 2 major problems prevalent among the user group.
• Stigma and fear about healthcare
• Accessibility in medication
— DIRECTION
For individuals facing health challenges, experiencing a comfortable and hassle-free day is in itself a reason of joy.
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The idea for the design Kaleido Box was inspired by herbal tea bags. Having herbal tea is normally associated with a healthy and conscious lifestyle. People also are very comfortable displaying products that contribute to their health. We wanted the Kaleido Box to borrow from that idea.
The Kaleido Box is simple, sleek and minimal in design. The single colour used on the out package compliments the colourful sachets packed within indicating different doses in the day.
The sachets are also designed with a differentiating design element for meds to be taken before and after the meals.
It is easy to print in an BW office printer.
The Kaleido App (in development) will be sending reminders to the patient while tracking their health, doctor's appointments, sending regular reports to caregivers and other value added features.
It is easy to print in an BW office printer.
The Kaleido App (in development) will be sending reminders to the patient while tracking their health, doctor's appointments, sending regular reports to caregivers and other value added features.
