We would like to surround ourselves with the things we love and that's what makes us unique. You are a dog or a cat person, an cyclist, a tree hugger, a dreamer, a foodie, see the glass half full or nothing less than a bottle would do for you.....you are only what you are.
Soul Deep Skin is an apparel design store that caters to things you are passionate about and lets you flaunt it. They specialize in screen printed T-shirts.
The identity for SDS is inspired by the simple grid storage units used to diplay products in stores. SDS makes T-shirts addressing things that people are passionate about, for example Nature, Biking, Food etc. They are all primarily sections, as in the grid display unit.