Virgo Agency is a 20 year old Kochi-based crate manufacturing company for material handling. They largely deal with the food and beverage industry.
Original Positioning:
- Well known locally for their quality and product customization
Original Positioning:
- Well known locally for their quality and product customization
- Trustable brand
Why Virgo needed a facelift?
Why Virgo needed a facelift?
- Needed an identifiable brand to speak about
- Claim and protect market share
- Claim and protect market share
- Be searchable and available online
- Be relevant to the growing open markets
- Make spreading the word easier
ROUND 1 : Initial renditions dabbled on Virgo catering to easy transport, product flexibility and customization.
Since it is a product company, we wanted to base the design on the product shape, structure and function.
We chose to take Option 5 ahead to the next step.
- It shows a perspective of boxes stacked up
- Incorporates the letter V
- Brings the possibility of modularity, geometric structure and organization
Since it is a product company, we wanted to base the design on the product shape, structure and function.
We chose to take Option 5 ahead to the next step.
- It shows a perspective of boxes stacked up
- Incorporates the letter V
- Brings the possibility of modularity, geometric structure and organization
Round 2: We tried adding various features that forms the essence of Virgo like dependability, trust, reach of the product, it being the 'right choice', strength etc...
Round 3: With a few iterations, we came up with a symmetrically- asymmetrical, strong, robust and dynamic form that in it's abstraction looks like stacked objects.
Round 4: Manifestation of FORM to TYPE
