Návore is a Southern California-based company that offers an all-in-one platform to connect local producers and customers together, to bring back “buying local” to Southern California and beyond. Návore simplifies the entire process for producers and consumers to sell or buy local, quality produce, going one step further than just an online marketplace to create a strong community that encourages a more sustainable lifestyle full of local support and compassion.
The visual identity of Návore is inspired by the sumi-e paintings concept and the philosophy of “living in harmony”. The typography, the logotype and the illustration style of Návore’s visual identity evokes this philosophy. The way the producers live, making life easier and healthier while loving the ground they walk on.
The concept behind the wordmark escapes from the typical leaf-themed symbols presented in many brands nowadays. The logotype features an “á” that resembles a plant sprouting from the ground, symbolizing growth from the roots. Custom and vibrant stickers inspired by the labels on fruits complete the brand's visual universe, exuding spontaneity while delivering clear, inspirational messages.
Agency: Mubien Brands
Account Management: Victor Mubien
Creative Direction: David Mubien
Motion: Daniel Iglesias
Art Direction: Daniel Iglesias, Javier Ochoa, Patri Orden, Carlos Almagro, Luana Laso
UX/UI: Javier Ochoa, Patri Orden, Luana Laso
Art Direction: Daniel Iglesias, Javier Ochoa, Patri Orden, Carlos Almagro, Luana Laso
UX/UI: Javier Ochoa, Patri Orden, Luana Laso
