About the project
Client: City Government of Kielce, Poland.
Objectives: „The Ring in Motion“, an annual celebration with many events held for many years in the Polish city of Kielce. Which brings together city residents and guests, offering them to become participants in many different events. The project required a bright, memorable image with clear identification, as well as a comprehensive visual communication system.
Solution: The logo was based on the idea of reinterpreting the historical symbol of the city — the crown, made in a modern visual solution. The style-forming elements for the identity system were taken from the textual part of the logo (intra-letter and inter-letter spaces) which are visible and invisible to the eye of the viewer, speaking about the fact that both the daily and festive life of the city contains value and is of great importance: to be about united Like people — to be together and spend holidays together — with family, friends, colleagues.
Convenient templates with different formats of design media were also developed for quick and easy design of events.
Key visual principle: Since the holiday takes place in the summer, the identity uses bright juicy colors that are well combined with each other, striking with energy and strength. Since Kielce is a green city with lots of greenery, squares, alleys and parks, the visual communication of the holiday should harmonize well and stand out against this background.
Tags: branding, brandbook, logo, logotype, logo development, sign, dynamic form, company, identity, font, brand language, visual system, visual communications, color, graphic design, conception, visual, typography, form, slide, presentation template, nametag, interior solution, timetable, booklet, business card, brochure, badge, mockup, teamwork, presentation, education, top management, creators of a company, personalities, strategy, strategic architect, business models, open systems, large companies, business owners, meta2, design studio.
