About the project
Client: the original business school, built on personalities and non-standard thinking.
Actual and global. It trains those who create and develop companies — the founders
of businesses and top managers.
Objective: to redesign the logo, to redefine the identity and align it with the values of kmbs.
Solution: a general concept of the "individual voice" of the brand was created, which opened up
in an integrated design system and visual communications. In the logo there were aligned and harmonised 
the inner and outer letter spaces and offered a new color solution. There also have been completely rethought
the training, office and service areas, cafes — they were filled with original photos and subjects,
art, painting, VR stations, multimedia panels, books and music.
Key visual principle: energy that spreads as waves, where every
wave transmits into space — values, vision and semantics.
Tone of voice: fresh energy.

Logotype
— main, inversion and minimalistic version



Signs for programs
— MBA programs, corporate programs, strategic programs and programs of management development

Color system
— colors and main gradients for programs

Brand language
— brochure, notepad, business card and stationery
Brand language
— flyers and pens
Web page
Poster
— series of posters for different programs

     
      

Social media and presentation
— Instagram page style and presentation template
    
      
   
     

Interior solution
— implementation of the concept in the navigation development

     


     Thanks for the interior visualization maass.ua     
Tags: rethinking, branding, brandbook, logo, logotype, sign, company, identity, project, font, brand language, individual voice, tone of voice, visual system, design system, visual communications, visual metaphor, color, gradient, color trends, graphic design, business card, poster, brochure, stationery, mockup, teamwork, presentation, meta2, design studio, UI, UX, homepage, webdesign, web site design, education, top management, creators of a company, personalities, frash thinking


Kyiv-Mohyla Business School
25
398
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Published:

Project Made For

Kyiv-Mohyla Business School

25
398
2
Published: