About the project
Client: the original business school, built on personalities and non-standard thinking.
Actual and global. It trains those who create and develop companies — the founders
of businesses and top managers.
Actual and global. It trains those who create and develop companies — the founders
of businesses and top managers.
Objective: to redesign the logo, to redefine the identity and align it with the values of kmbs.
Solution: a general concept of the "individual voice" of the brand was created, which opened up
in an integrated design system and visual communications. In the logo there were aligned and harmonised
in an integrated design system and visual communications. In the logo there were aligned and harmonised
the inner and outer letter spaces and offered a new color solution. There also have been completely rethought
the training, office and service areas, cafes — they were filled with original photos and subjects,
art, painting, VR stations, multimedia panels, books and music.
art, painting, VR stations, multimedia panels, books and music.
Key visual principle: energy that spreads as waves, where every
wave transmits into space — values, vision and semantics.
wave transmits into space — values, vision and semantics.
Tone of voice: fresh energy.
Logotype
— main, inversion and minimalistic version
Signs for programs
— MBA programs, corporate programs, strategic programs and programs of management development
Color system
— colors and main gradients for programs
— colors and main gradients for programs
Brand language
— brochure, notepad, business card and stationery
Brand language
— flyers and pens
Web page
Poster
— series of posters for different programs
Social media and presentation
— Instagram page style and presentation template
Interior solution
— implementation of the concept in the navigation development
Tags: rethinking, branding, brandbook, logo, logotype, sign, company, identity, project, font, brand language, individual voice, tone of voice, visual system, design system, visual communications, visual metaphor, color, gradient, color trends, graphic design, business card, poster, brochure, stationery, mockup, teamwork, presentation, meta2, design studio, UI, UX, homepage, webdesign, web site design, education, top management, creators of a company, personalities, frash thinking
