About the project
Client: "Fundamentals of composition” is an educational project created by Natalia Syniepupova with the support of the Ukrainian Cultural Foundation.
Task: to develop a series of design products that are adaptable to different sources. The main idea is to transmit information about a comprehensive approach and systematic work with the composition in a wide range of fields.
The project consisted of:
- 12 offline practices;
- Book "Composition: Total Control";
- Art exhibition;
- Autograph sessions;
- Event on summarizing the project.
Solution: Visual code is composed of constant and variable visual elements that can be quickly recognized in the information flow, transformed, and developed for different tasks of design layouts — from the cover of presentation and book design — to handouts and gifts for event participants.
Key visual principle: Students and future professional designers should learn how to work with composite solutions meaningfully, avoiding redundancy, and visual clutter in their work. The composition is a single system in which all objects are in their place with balanced internal connections.
Tonality: Vivid visual communication, using as simple minimalistic objects, as well as more complex ones — optical illusions, collage.
Posters
Stickers
Book "Composition: Total Control"
Posters
Shopper