About the project
Client: Ukroliya is a sunflower oil producer working in professional culinary and high-oleic organic sunflower oils. The products are oriented to the European market of HoReCa.
Objective: to develop from scratch the visual identity of the brand as well as design materials: navigation and visual communication for the office, motion graphics, icons, stationery, presentation templates, email signature.
Solution: meta² studio has developed a functional and flexible visual brand identity, based on which necessary product designs were created. The key visual has become a rethought and modern image of the sunflower.
Key visual principle: All graphics are based on triangles that represent individual people — Ukroliya employees. Combined, they form a sunflower, symbolizing the holistic, structural, and human-oriented company.
Tonality: actuality, dynamics, energy, vitality, environmental friendliness.
Tags: rethinking, branding, brandbook, company, identity, project, font, brand language, individual voice, tone of voice, visual system, design system, visual communications, visual metaphor, color, gradient, pattern, color trends, graphic design, poster, brochure, navigation, wayfinding, icons, collage, mockup, teamwork, presentation, meta2, design studio, frash thinking, oil, sunflower.