Kayleigh Naysmith's profile

Repackage Purdey's - D&AD

My packaging result for 'Repackage Purdeys' A challenging task. My result is achieved from looking into the ingredients the two drinks contain, and researching their health benefits. Rejuvenate contains grape juice. Grapes contain a nutrient that is linked with the gene that promotes longevity and suvival! Natural energy contains green tea, green tea is recognised to have relaxation properties, which is good for the body, particularly the heart.
The is my Rejuvenate flatpack, lid and context of the front of the bottle. I drew dna and made a pattern from this. The colour scheme is relating to the grapes. The split of the bottle is to represent a vitamin pill, this drink has lots of vitamins in it! The purdey's P on the front is a suggestion of vitamin 'P'. It looks quite scientific which is what I was going for, Purdey's producers are proud of their scientific background and their light reflecting bottle. 
 
This is my Natural Energy flatpack, lid and contect of the front of the bottle. I had both 'healthy heart' and nature on my mind when producing this pattern. I created it by drawing hearts, and then turned them into a flower shape. The colour scheme has two meanings, blue and yellow are complementary colours and when mixed together they create green, with green tea being an ingredient I liked this. But didn't want to be literal and use purely green. I also liked the idea of blue and yellow creating the picture of blue sky and yellow sun - natural energy. The same pill layout is used for this bottle. 
A few more context angles of one of my bottles. 
Repackage Purdey's - D&AD
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Repackage Purdey's - D&AD

This is my response to the D&AD REPACKAGE PURDEY'S.

Published: