The Ranch is a new food area that has just launch in the University of Leeds Refectory! It serves a range of delicious foods at an affordable student price. The main objective of this design is to make it simple to understand what is on offer. The imagery and text with larger prices makes this easy to see from a far, and it is very obvious what you are purchasing.

 

I produced most of the artwork for this piece, although it was a definite team effort!! It is my most enjoyable project so far during my internship. Working alongside my colleagues we produced these pieces of promotional items and I am pleased with the outcome!

 

We are currently working on some items for the takeaway service!

 

We have a few pieces also featuring on social media to get the word out there for the students including facebook, twitter and on the GFAL website.

Below are a few context shots!

A board outside of the University Refectory

Menu

Food Labels

Overall display

Thank you for looking!