![brand identity branding Branding design custom type identity ILLUSTRATION internal branding inVISION invisionapp typography](https://mir-s3-cdn-cf.behance.net/project_modules/1400/4120ff148735009.62fbbaea98e2d.jpg)
Client — InVision
Project — Internal People identiy
Background
We worked with InVision to develop a visual language for their internal ‘People’ identity to better reflect their refreshed positioning and to more closely align their different streams of activity.
The idea was simple – the team at InVision should create it. So we built a framework that gives the people of InVision the ability to contribute and shape the look and feel of the identity through a process of inclusive collaboration (though use of their core product, Freehand), and then curated it accordingly.
![brand identity branding Branding design custom type identity ILLUSTRATION internal branding inVISION invisionapp typography](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a811a3148735009.62fccd96579e2.jpg)
Outcome — A custom type family
As a starter, we developed a suite of typographic alternatives to their core type family (Aktiv) across three styles (Black, Line and Symbol) with the intention this would be an ever-extending suite as the team contribute, giving the required personality and ownability.
![brand identity branding Branding design custom type identity ILLUSTRATION internal branding inVISION invisionapp typography](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f363c3148735009.62fbbaea96e8a.png)
![brand identity branding Branding design custom type identity ILLUSTRATION internal branding inVISION invisionapp typography](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c4e135148735009.62fbbaea977e5.png)
![brand identity branding Branding design custom type identity ILLUSTRATION internal branding inVISION invisionapp typography](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f649ae148735009.62fbbaea9640d.png)
![brand identity branding Branding design custom type identity ILLUSTRATION internal branding inVISION invisionapp typography](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6cfdf2148735009.62fbbaea98335.png)
![brand identity branding Branding design custom type identity ILLUSTRATION internal branding inVISION invisionapp typography](https://mir-s3-cdn-cf.behance.net/project_modules/1400/575905148735009.62fbbaea93c8c.jpg)
Outcome — A DIY illustration kit
Additionally, we devised a simple suite of hand-drawn illustrative elements across a range of themes (Shapes, Tech, Expressions, Hands etc.) that could then be used by the team in a DIY approach to help convey any message or theme. Never precious – always part of an expanding set and ongoing conversation.
![brand identity branding Branding design custom type identity ILLUSTRATION internal branding inVISION invisionapp typography](https://mir-s3-cdn-cf.behance.net/project_modules/1400/57eade148735009.62fccb8386456.jpg)
![brand identity branding Branding design custom type identity ILLUSTRATION internal branding inVISION invisionapp typography](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8af82e148735009.62fbcb6b906df.jpg)
![brand identity branding Branding design custom type identity ILLUSTRATION internal branding inVISION invisionapp typography](https://mir-s3-cdn-cf.behance.net/project_modules/1400/20d168148735009.62fccb8387075.jpg)
![brand identity branding Branding design custom type identity ILLUSTRATION internal branding inVISION invisionapp typography](https://mir-s3-cdn-cf.behance.net/project_modules/1400/347cbf148735009.62fbcb6b8e171.jpg)
![brand identity branding Branding design custom type identity ILLUSTRATION internal branding inVISION invisionapp typography](https://mir-s3-cdn-cf.behance.net/project_modules/1400/43d16e148735009.62fbcb6b8ea66.jpg)
![brand identity branding Branding design custom type identity ILLUSTRATION internal branding inVISION invisionapp typography](https://mir-s3-cdn-cf.behance.net/project_modules/1400/edc354148735009.62fbbaea95a68.jpg)
![brand identity branding Branding design custom type identity ILLUSTRATION internal branding inVISION invisionapp typography](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d0425f148735009.62fccb8387d6d.jpg)
![brand identity branding Branding design custom type identity ILLUSTRATION internal branding inVISION invisionapp typography](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e1a405148735009.62fccd96583d6.jpg)
![brand identity branding Branding design custom type identity ILLUSTRATION internal branding inVISION invisionapp typography](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7ae413148735009.62fbcb6b8f382.jpg)