ShakeShack 2022 Holiday Diary
We planned, designed and produced the ShakeShack 2022 Holiday Diary Set.
The design concept is 'Always Fresh Shake Shake Ingredients'.
The cover of the diary makes a graphic with the motif of fresh lettuce, fresh tomatoes, healthy packages, and crispy potatoes, and the package means delicious bread.
When you collect packages and diaries, you can think of a delicious burger that you can eat at ShakeShack.
The product composition of the diary set consisted of a daily checkable post-it, a year-long mini-calendar, and a diary and pen recording 2022.
The design concept is 'Always Fresh Shake Shake Ingredients'.
The cover of the diary makes a graphic with the motif of fresh lettuce, fresh tomatoes, healthy packages, and crispy potatoes, and the package means delicious bread.
When you collect packages and diaries, you can think of a delicious burger that you can eat at ShakeShack.
The product composition of the diary set consisted of a daily checkable post-it, a year-long mini-calendar, and a diary and pen recording 2022.
Client: SPC(South Korea Shake Shack)
Direction: Yoonji Lee
Graphic Design: Yoonji Lee, Hyunjin Lee
Date of completion: 2022.1
Photo: Juyeon Lee
Date of completion: 2022.1
Photo: Juyeon Lee
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